REPUTATION
Big Machine Records
Synth Pop, R&B, Trap.
Listening Format: CD
I'm not even going to lie, Taylor Swift's '1989' is one of my favourite and most spinned albums of this decade. Certainly the best Pop album I've heard (or been made to tolerate). Even Ryan Adams covered the entire album, so I guess it really struck a chord with people even outside the target audience. But that said, I've never really enjoyed any of Taylor Swift's prior releases (although 'Red' certainly sewed the blueprints for '1989'). Still, I've actually looked forward to hearing how she could possibly follow it up. Numerous controversial news stories didn't really put me off as I'm more interested in her music than her.
Well... I'm now convinced that '1989' was merely a one off gem. This is just flat out bad. I liked opening track and single '...Ready For It?' The bubblegum Pop chorus definitely recaptured those '1989' vibes, but other single 'Look What You Made Me Do' is just too annoying and throwaway for me. Have we really reached a point where artists need to blatantly rip off Right Said Fred in 2017 Pop music, I mean c'mon!
Really when it comes to analysing 'Reputation' it's actually worth talking more about producer, songwriter and collaborator Max Martin rather than Taylor Swift herself. Not a lot has really changed in terms of Taylor's voice, lyrical style and performance, but it is Max Martin's songwriting and production that really falters this album. There was absolutely no doubt in my mind that 'Reputation' would be full of Trap beats, and they have been implemented in the most predictable, cliche and lazy way possible. They are just there for the sake of being there. What is an even worse offender is that this album is littered with wobbling Dubstep breakdowns... I mean seriously? This would have been old hat in 2012, let alone 2017. It just makes the album sound incredibly dated and creatively stagnated. There is far less of that dreamy vibe that made songs like 'Blank Space' and 'Clean' such winners, and the all out Pop bangers don't bang as hard because they are dripping with stock ideas and sounds.
I genuinely feel like Max Martin has given his best productions and ideas to Katy Perry's 'Witness' and Lana Del Rey's 'Lust For Life' this year, and Taylor Swift has been given the scraps. I listened to Katy Perry's 'Witness' album it is genuinely a good, catchy, well written Pop album with very similar blueprints to 'Reputation', just better realised. And yet 'Witness' has been a bit of a flop in terms of sales, popularity and critical praise. Lana Del Rey's 'Lust For Life' dabbled into Trap and R&B sounds, but actually carried it off rather well (especially for an artist who doesn't necessarily need to be singing over Trap beats). 'Reputation' is just a lowest common denominator Pop album that lacks any real spark or creative juice. It genuinely has tried to go for a slightly darker, edgier and more adult sound, but with so much unoriginality and predictability, it just falls flat on its face. Every track sounds like it was concocted by a marketing team. Ultimately it does very little to enhance the reputation of Taylor Swift or Max Martin. 4/10.
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